Senior Digital Marketing Manager, Advertising

Date: Jul 30, 2022

Location: New York City, NY, US, 10006 Oakland, CA, US, 94612 Washington, D.C., DC, US, 20036

Organization: Doctors Without Borders | Médecins Sans Frontières

Doctors Without Borders/Médecins Sans Frontières (MSF) is an international humanitarian organization that delivers impartial medical care to people affected by conflict, epidemics, disasters, or exclusion from health care in over 70 countries.

We welcome candidates who bring a wide variety of backgrounds and experiences to join us in working toward MSF’s common mission.

 

Department

 

Our dynamic Development Department is responsible for raising over $700 million annually in funds to meet the financial needs of our organization. Functioning as MSF’s internal agency, the Integrated Channel Marketing team collaborates with Audience teams and our external agencies and partners to drive donor-centric fundraising, brand development, and donor acquisition efforts.

 

Project

 

Are you a creative, curious, and collaborative digital marketer with a talent for engaging audiences and inspiring them to action? Can you rally diverse groups across the organization, build consensus around innovative fundraising initiatives, and present and persuade to senior leadership who ask good but challenging questions? Do you have an eye for spotting trends in data and the marketplace and the knowledge to act on them? If so, we have a position for you.

 

Doctors Without Borders/Médecins Sans Frontières (MSF) is seeking a full-time Senior Digital Marketing Manager, Advertising to lead strategy and execution for our paid media channels, from social media, search (SEM), native advertising, and display, to video, radio, print, and emerging new media.

 

MSF seeks to be a best-in-class organization in paid media and cross-channel integration.  After a rapid scale-up of paid media investment, we are looking to take our program to the next level by finding new growth opportunities and cross-channel synergies.  You will help to accelerate our revenue growth, extend our digital reach, generate leads, and acquire new donors, especially recurring monthly donors (sustainers). Working with our agency partners you’ll design and pilot innovative digital acquisition strategies, experiment with new channels, and test new tactics, creative, and segmentation.

 

You will play a pivotal role on an energetic, diverse, and growing team, serving as MSF’s subject matter expert for advertising and paid media while bringing an experienced point of view on topics ranging from cross-channel revenue attribution to brand building and audience development.

 

Tasks

 

You will report to the Director of Integrated Channel Marketing, supervise the Digital Campaigns Associate, and manage our relationship with our advertising agency of record.

 

  • Strategy and Execution. Collaborate with agency to develop, test, and execute growth strategies for revenue and acquisition - and for connecting with more diverse audiences.

  • Content and Messaging. Work with Communications and Programs to leverage operational updates, advocacy needs, and breaking news in media campaigns.

  • Diversity, Equity, and Inclusion. Ensure content reflects MSF’s commitment to anti-racism, diversity, equity, and inclusion, and preserves the dignity of the people we help.

  • Analysis and Reporting. Monitor campaign performance with focus on a select set of KPls to improve acquisition, retention, and engagement. Provide timely and data-informed insights, direction, and recommendations.

  • Budgeting and Projections: Oversee agency in the preparation of budget, revenue projections and spend recommendations for paid media program.

  • Audience Segmentation. Build and implement a strong audience segmentation and personalization plan to drive recurring revenue and maximize brand resonance.

  • Testing. Discover, research, and test new and emerging advertising channels and tactics to help drive incremental revenue and new traffic.

  • Emergency Response. Lead paid media rapid response efforts in times of disaster and crisis.

 

Qualifications

 

You’re an innovative digital marketer with your ear to the ground for emerging trends. You’re a collaborative and inclusive team player and creative problem solver. You have strong analytical skills and are comfortable presenting and persuading on channel results to audiences at all levels, including senior leadership.

 

  • Minimum 4-6 years directly relevant digital experience.

  • Experience managing paid media marketing especially paid social. Experience in managing paid media for fundraising, acquisition, and lead generation a big plus.

  • Expertise in paid media channels, tech, tools, and analytics – for example, paid social (especially Facebook ad platform), social listening, SEM, DSPs, DMPs, Google Analytics, AdWords, etc. Familiar with emerging platforms such as TikTok and podcasts.

  • Expert stakeholder management, diplomacy, and relationship-building skills. A track record of successful teamwork, developing strong relationships and building buy-in with diverse groups.

  • Ability to manage staff and vendors to get results. Strong in leadership, coaching, delegation.

  • Expert written and oral communication skills – especially presentation skills.  

  • Proven commitment to anti-racism, diversity, equity, and inclusion – you’ve walked the walk.

  • Commitment to the principles of MSF, passion for MSF’s mission and brand.

 

Preferred but not required

 

  • Non-profit fundraising experience.

  • Experience working in marketing cloud technology (especially Salesforce)

 

 

Expected to work in a hybrid remote work environment with the ability to come into either the NYC office or regional spokes (Washington, DC or San Francisco, California) a minimum of 2 times a week.

 

Application DeadlineOpen until filled.

 

 

Please note that relocation assistance and visa sponsorship will be offered for this position.

 

We do not accept phone calls during the recruitment process   Only shortlisted candidates will be contacted.

 

 

MSF-USA/Doctors Without Borders is an Equal Opportunity Employer. No employee, or applicant for employment, shall be discriminated against in any term or condition of employment because of race, color, religion, national origin, sex, age, or sexual orientation or any other characteristic protected by law. We are constantly striving to make our organization anti-racist. Diversity, equity, and inclusion are core values. As an employee, you become part of that mission. We expect this same commitment from our staff.

 

Type

HQ  

 

Pay Class & Contract Type

Regular FT Salaried Exempt 

 

Compensation

Starting salary low 90's to 100k (commensurate with experience)

 

Working Time (Hours Per Week)

35


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City