Senior Digital Marketing Manager, Advertising

Date: Apr 11, 2024

Location: New York City, NY, US, 10006 Oakland, CA, US, 94612 Washington, D.C., DC, US, 20036

Organization: Doctors Without Borders | Médecins Sans Frontières

About MSF-USA | Doctors Without Borders

 

Doctors Without Borders/Médecins Sans Frontières (MSF) is an international humanitarian organization providing medical care to people affected by conflict, epidemics, disasters, or exclusion from health care in over 70 countries. We were formed in France in 1971 as an association by a group of doctors and journalists to go to emergency situations and to treat patients with dignity while bearing witness independently of geopolitical boundaries. MSF is now a global movement of more than 25 MSF organizations, working in over 70 countries. We cooperate as an international, independent, medical humanitarian association that offers medical assistance to populations in distress, victims of natural or manmade disasters, and civilian victims of armed conflict, without discrimination and irrespective of race, religion, age, gender/sex, national or ethnic origin, color, disability, sexual orientation, genetic information, or political affiliation and provides assistance to the population in distress and intervenes worldwide. MSF staff also “bear witness” by speaking out about our work and what is experienced on the ground, not only to draw the world’s attention to crises, but to stand in solidarity with our patients and colleagues who are experiencing these emergencies firsthand.

 

We welcome candidates who bring a wide variety of backgrounds and experiences to join us in working toward MSF’s social mission.

 

Role Overview

The Senior Digital Marketing Manager, Advertising serves as both a strategic leader and an internal innovator for our performance and brand marketing programs. You’ll take the helm of our paid media channels, from social media, search (SEM), native advertising, and display, to video, radio, print, and emerging new media. Your mission will be to accelerate revenue growth, extend our digital reach, generate leads, and acquire new donors, with an emphasis on recurring donors (sustainers) through a full-funnel marketing approach. In collaboration with our external agency partners, you’ll design and pilot innovative digital acquisition, retention, and branding strategies, explore new channels, and test fresh tactics, creative ideas, and segmentation approaches.

Internally, you will serve as a catalyst for change, building support for novel and effective digital marketing initiatives. You’ll construct compelling data-driven business cases, present and persuade to leadership, and manage the change process to ensure smooth implementation and adoption of innovative practices.

 

Department Accountabilities

Prospecting

Pursue strategic opportunities in coherence with MSF-USA´s strategy, that create long-term value for the movement by identifying and developing new audience segments or donors for its mission.

 

Donor Cultivation, Engagement and Management

Build trust and loyalty with potential and existing donors. At the simplest level, update donors on activities. At a more complex level, build long-term relationships with key donors and key donor segments. Take overall responsibility for designing, developing, and delivering the donor engagement strategy. May be through channels or through personal relationships.

 

Fundraising

Secure reliable, sustainable, and efficient resources in alignment with MSF-US commitments.

 

Brand Positioning

Drive awareness and consideration through brand positioning based on the brand strategy and implement brand plans.

 

Best-in-Class Fundraising Systems and Capabilities

Deploy and champion the latest technological systems and capabilities that push the boundaries of what Development can produce for its donors.

 

 

Roles Specific Outcomes

Leadership and Direction

Communicate and lead a localized action plan, while highlighting how it aligns with MSF’s mission, vision, and values. Inspire and motivate others to drive commitment – and achieve extraordinary results.

 

Digital Marketing Strategy and Roadmap

Develop critical components of the digital marketing strategy and road map, ensuring they align with customer needs, market trends, and business goals.

Donor Development – Prospecting and Acquisition

Lead prospecting, relationship management, and engagement strategies for high-potential accounts, segments, and/or channels to deepen relationships, build pipeline and accelerate growth. Manage journeys, problem-solve.

 

Brand Positioning

Contribute significantly to brand positioning efforts and lead on contributing ideas to brand plans.

 

Insights & Reporting

Contribute to the design and creation of reporting strategies and templates. Lead execution of complex reports, identifying and interpreting complex patterns and trends, and translating those insights into actionable recommendations.

 

Budgeting

Manage budget plans for a department; could involve development or delivery (or both).

 

These core accountabilities should not be construed to contain every function/responsibility that may be required to be performed by an incumbent in this job.  Incumbents are required to perform other functions as assigned.

 

 

Complexity and Problem-Solving Skills

  • A recognized subject matter expert with a flexible mindset. Applies expertise to:
    • Flex to changing circumstances, has mindset to thrive in any scenario. Quickly and accurately assesses situations and environments – acts with speed and good judgment.
    • Identify, analyze, and act on marketing opportunities.
    • Establish expertise, authority, and trust quickly and effectively.
  • Orient MSF-USA around delivering to the needs of digital donors and prospects
   

 

Behavioral Competencies

THOUGHT: How MSF USA staff understand the organization, manage complexity, and contribute by creating the new and different.

 

People Focus

Builds strong relationships and delivers solutions geared to aiding others. Solicits feedback and data; conveys a clear understanding of the level of service the team is providing; takes action when standards are not met by team; aligns processes with organizational needs.

 

Manages Complexity

Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. Consistently looks at complex issues from many angles; obtains a rich and deep understanding; swiftly cuts to the core issue; skillfully separates root causes from symptoms.

 

Global Perspective

Takes a broad view when approaching issues, using a global lens. Shows global thinking at work; adjusts organizational practices to meet the unique needs of different regions or countries. Uses a broad perspective when addressing issues and challenges.

 

Cultivates Innovation

Creates new and better ways for the organization to be successful. Approaches professional work in unique or innovative ways. Offers original ideas. Appreciates others' creative ideas and solutions and provides helpful input to enhance them.

 

Strategic Mindset

Sees ahead to future possibilities and translates them into breakthrough strategies.

 

RESULTS: MSF USA staff achieve results by cultivating a forward-thinking environment that produces solutions for changing stakeholder needs.

 

Drives Results

Consistently achieves results, even under tough circumstances. Regularly pushes self to achieve outstanding outcomes; consistently establishes bold goals for own performance; is passionate about excellent results and significant contributions. Shows great tenacity to complete goals/initiatives in a timely way.

 

Ensures Accountability

Holds self and others accountable to meet commitments.

 

PEOPLE: MSF USA staff understand their impact on others through collaboration and inclusion of different perspectives to achieve common goals.

 

Collaborates

Builds partnerships and works collaboratively with others to meet shared objectives. Readily involves others to accomplish goals; stays in touch and shares information; discourages "us versus them" thinking; shows appreciation for others' ideas and input.

 

Communicates Effectively

Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. Listens attentively and takes an interest. Keeps others well informed; conveys information clearly, concisely, and professionally when speaking or writing.

 

Values Differences

Recognizes the value that different perspectives and cultures bring to an organization. Confronts stereotyping and offensive comments promptly. Consistently behaves with great sensitivity toward differences in cultural norms, expectations, and ways of communicating.

 

Builds Effective Teams

Builds strong-identity teams that apply their diverse skills and perspectives to achieve common goals.

 

 

Manages Conflict

Handles conflict situations effectively, with a minimum of noise.

 

Builds Networks

Effectively builds formal and informal relationship networks inside and outside the organization.

 

Drives Vision and Purpose

Paints a compelling picture of the vision and strategy that motivates others to action.

 

SELF: MSF USA staff demonstrate self-awareness by having an open mindset and by continuously seeking opportunities to learn, grow, and improve.

 

Instills Trust

Gains the confidence and trust of others through honesty, integrity, and authenticity. Models honesty and authenticity and encourages others to be up front with one another. Demonstrates reliability and places a strong emphasis on the team meeting its commitments. Fairly represents others' positions.

 

Manages Ambiguity

Operates effectively, even when things are not certain or the way forward is not clear. Responds effectively to unclear situations, seeks to resolve ambiguity and make progress. Seeks guidance on how to adapt to changes, responds with appropriate composure and effectiveness.

 

Situational Adaptability

Adapts approach and demeanor in real time to match the shifting demands of different situations. Serves as an example of adaptability and provides guidance and support to help others adapt to new situations. Considers the needs of clients, constituents, and the organization; shifts priorities appropriately.

 

Being Resilient

Rebounds from setbacks and adversity when facing difficult situations.

 

 

Technical Competencies

 

Plans and Aligns

Planning and prioritizing work to meet commitments aligned with MSF-USA goals.

 

Financial Acumen

Interprets and applies understanding of key financial indicators to make better business decisions.

 

Tech Savvy

Anticipating and adopting innovations in organizational digital and technology applications.

 

Data Collection and Analysis

The ability and skill to determine and analyze trends from data that is collected to assist in compiling reports that will help in decision-making.

 

Project Management Skills

The ability and skill to plan and manage small project work assignments within desired cost, time and quality parameters.

 

Presentation and Written Communication Skills

Adapts approach and demeanor in real time to match the shifting demands of different situations. Serves as an example of adaptability and provides guidance and support to help others adapt to new situations. Considers the needs of clients, constituents, and the organization; shifts priorities appropriately.

 

Organizational Insight

Applying knowledge of MSF-USA and the industry to advance the organization’s goals

 

Supervisory Responsibility

  • Supervises the Digital Marketing Manager for Advertising, digital marketing agency partners and vendors, and other staff and interns as required.

 

Desired Qualifications & Experience

At a minimum the Job Holder should possess:

  • Minimum 5 years directly relevant experience.
  • Experience managing paid media marketing especially paid social. Experience in managing paid media for fundraising, acquisition, and lead generation a big plus.
  • Strong knowledge of paid media channels, tech, tools, and analytics – for example, paid social (especially Facebook ad platform), social listening, SEM, DSPs, DMPs, Google Analytics, AdWords, etc. Familiar with emerging platforms such as TikTok and podcasts.

 

Travel Requirements 

Must be willing to travel for work as needed.

 

 

Compensation

$101,769 - $127,211 (depending upon experience)

 


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City