Planned Giving Marketing Manager

Date: Mar 19, 2023

Location: New York City, NY, US, 10006

Organization: Doctors Without Borders | Médecins Sans Frontières

Doctors Without Borders/Médecins Sans Frontières (MSF) is an international humanitarian organization that delivers impartial medical care to people affected by conflict, epidemics, disasters, or exclusion from health care in over 70 countries.

We welcome candidates who bring a wide variety of backgrounds and experiences to join us in working toward MSF’s common mission.




Our dynamic Development Department is responsible for raising over $700 million annually to support the medical mission of the organization. The Planned Giving unit is responsible for securing over $123 million in 2023 from donors who have included MSF in their estate plans. The Planned Giving team at MSF-USA works to inspire Americans to engage with and contribute to MSF-USA through their estate plans. The Planned Giving team is charged with growing our long term planned giving revenue from individual donors through securing gifts from wills, trusts, beneficiary designations, Charitable Gift Annuities, and other estate plans.





The Planned Giving Marketing Manager is an exciting opportunity for a collaborative, communications-savvy, and results-oriented candidate with direct response marketing expertise. Working closely with the Associate Director of Planned Giving, you will help drive ambitious growth goals for an already best-in-class fundraising program.  


This role drives integration by managing Planned Giving marketing campaigns and automated journeys across all channels, including mail, email, telemarketing, and digital advertising. You will collaborate with channel managers and agencies to cultivate, solicit, and steward current Legacy audiences and to market Planned Giving products to prospects in Mass, Midlevel, and Major Gifts. You will also help take our digital lead generation and qualification programs to the next level.

Using analytics and research to identify opportunities for optimization and innovation, you will drive program evolution and support annual planning, budgeting, and setting KPIs. You will stay on top of trends in the marketing and planned giving space and be a vital part of a dynamic, expert, and growing team with a deep commitment to MSF’s mission.





Job Responsibilities


You will report to the Associate Director of Planned Giving, and work closely with the Planned Giving Associate and Officers.


Creative, Production & Process


  • Manage the development, production, and execution of the planned gift stewardship and cultivation program across all channels (including print, digital, webinars/events).
  • Handle day-to-day communications and relationships with channel managers and agencies.
  • Ensures messaging and design of program is strong, consistent, in line with audience and brand guidelines, and agreed-upon content and fundraising strategy.
  • Manages stakeholder review and approval process, including providing edits, writing copy, and making recommendation as necessary.
  • Support Associate Director in leading and continuously improving campaigns and processes that drive planned gift inquiries, commitments, and upgrades.
  • Contribute to creation and roll out of best-in-class donor experience strategies.
  • Collaborate with Associate Director to design and execute an annual calendar of engagement opportunities, including in-person, mail, digital, and virtual events.
  • Lead the development and creative of compelling donor proposals, impact reports, and other individualized communications for key donors in collaboration with senior staff and grants team.



Reporting & Budgeting


  • Monitor and analyze internal results and external trends; report out on performance and file health and make recommendations to improve metrics and efficiencies. Continually evaluate to enhance the donor experience to achieve a best-in-class program.
  • Track PG Marketing expenses and KPIs as compared to plan and make recommendations.
  • Contribute ideas in brainstorming and strategic annual planning and budgeting process.







  • Minimum 3-5 years of relevant fundraising experience, preferably in both Planned Giving and Direct Response Marketing.
  • A track record of successful teamwork and collaboration, developing and maintaining strong working relationships with staff at all levels, and building buy-in with diverse groups. 
  • Expert writing, proofreading, and editing skills. Ability to analyze and synthesize complex and sensitive material and use it to develop appropriate, well-informed messages to donors.
  • Excellent time management, attention to detail, and project management skills.
  • Ability to represent MSF with tact, diplomacy, and confidentiality.
  • Enthusiastic “all hands-on deck” style team player; able to operate and collaborate across multiple teams and thrive in a fast-paced culture.
  • Responsible, pro-active, driven, and able to work independently.
  • A passion for MSF and the work we do.
  • Demonstrated commitment to the principles of Diversity, Equity, and Inclusion.





  • Experience with Non-Profit Success Pack NPSP/ Salesforce.
  • Experience with Sales Force Marketing Cloud.
  • Experience with Workfront or other digital project management systems.
  • Experience with Adobe Creative Suite (particularly Acrobat Pro & InDesign) a plus.


Expected to work in a hybrid remote work environment and come into the New York office a minimum of 2 times a week.


Please note that this position is located in the New York, NY office. 


We offer a generous comprehensive benefits package inclusive of Wellness initiatives to support a healthy work life balance

Applications without cover letter will not be considered.


Application Deadline: April 15, 2023 at 11:59 pm EST


Your Safety Matters: Vaccination and booster against COVID-19 is a requirement at MSF - USA


Equal Employment Opportunity and Non-Discrimination:


MSF-USA is committed to building a diverse, unbiased, and inclusive workforce. MSF-USA is an equal opportunity employer; we recruit, hire, train, promote, develop, and provide other conditions of employment without regard to a person’s gender identity or expression, sexual orientation, race, religion, age, national origin, disability, marital status, pregnancy status, veteran status, genetic information, or any other differences consistent with applicable laws. This includes providing reasonable accommodation for disabilities, or religious beliefs and practices. Members of communities historically underrepresented in the Humanitarian Aid sector are encouraged to apply.


If you have a disability of some kind and are interested in applying for employment and need special accommodations to use our website to apply for a position, please contact Human Resources by emailing us:


Reasonable accommodation requests are considered on a case-by-case basis.




Pay Class & Contract Type

Regular FT Salaried Exempt 



$87,400.04 -$93,520.18


Working Time (Hours Per Week)


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City