Digital Marketing Director

Date: Sep 13, 2023

Location: New York City, NY, US, 10006 Washington, D.C., DC, US, 20036 Oakland, CA, US, 94612

Organization: Doctors Without Borders | Médecins Sans Frontières

About MSF-USA | Doctors Without Borders


Doctors Without Borders/Médecins Sans Frontières (MSF) is an international humanitarian organization providing medical care to people affected by conflict, epidemics, disasters, or exclusion from health care in over 70 countries. We were formed in France in 1971 as an association by a group of doctors and journalists to go to emergency situations and to treat patients with dignity while bearing witness independently of geopolitical boundaries. MSF is now a global movement of more than 25 MSF organizations, working in over 70 countries. We cooperate as an international, independent, medical humanitarian association that offers medical assistance to populations in distress, victims of natural or manmade disasters, and civilian victims of armed conflict, without discrimination and irrespective of race, religion, age, gender/sex, national or ethnic origin, color, disability, sexual orientation, genetic information, or political affiliation and provides assistance to the population in distress and intervenes worldwide. MSF staff also “bear witness” by speaking out about our work and what is experienced on the ground, not only to draw the world’s attention to crises, but to stand in solidarity with our patients and colleagues who are experiencing these emergencies firsthand.


We welcome candidates who bring a wide variety of backgrounds and experiences to join us in working toward MSF’s social mission.


About the Development Department


Our dynamic Development Department is responsible for raising over $650 million annually to support the mission of the organization. The Integrated Channel Marketing team leads innovative direct response marketing programs in collaboration with the Audience teams to drive donor-centric integrated marketing efforts, including prospect, renewal, and cultivation fundraising campaigns. 



About the Project


Are you an innovative and expert digital marketing professional with a knack for leading teams to success? Doctors Without Borders USA is looking for a full-time Digital Marketing Director like you to elevate our digital fundraising, supporter engagement, and brand awareness.


In this role, you will be responsible for developing a cohesive strategy across digital, from search, social, and display to email, website, and emerging paid media channels, working closely with the Director of Integrated Channel Marketing, and colleagues in the channel, communications and audience teams (for Mass, Sustainer, Midlevel, Planned Giving and more). Your priorities will be to scale digital sustainer acquisition, boost lead generation, enhance brand recognition, and diversify our audience reach.


We are looking for a leader who encourages growth, builds trust and buy-in, and has a deep and broad understanding of the art and science of digital marketing. Your leadership will inspire your team to deliver quality—on time, on brand, and on budget, while adhering to our core values including Diversity, Equity, and Inclusion (DEI).




Daily Activities & Responsibilities 


You will report to the Director of Integrated Channel Marketing (ICM) and lead a team of seven – including three senior managers who report directly to you. Responsibilities include:


  • Strategy & Vision: Create and lead a digital strategy that is donor-centric, DEI-grounded, and supportive of MSF-USA's audiences and channels.
  • Vendor Management: Lead positive, productive & accountable relationships.
  • Reporting & Analysis: Ensure effective reporting to support real-time decision making.
  • Digital Planning, Budgeting and Forecasting: Oversee financial planning and spending across an integrated digital program, ensuring efficient and effective investments.
  • Innovation & Change Management: Champion innovation and digital transformation through scalable wins, smart strategic testing, positive change management.
  • Marketing Technology champion: Serve as digital lead for ICM, advocating for industry best practices and liaising with CRM, Martech, analytics, agency and channel leads to align on technology priorities and roadmaps.
  • Marketing Leadership: Serve on the Integrated Channel Marketing leadership team.
  • Digital Subject Matter Expert: Serve as digital SME, acting as a thought partner to the ICM Director, Director of Development, Dev-MT and other leadership as needed.
  • International Liaison: Represent MSF-USA as Head of Digital at international MSF meetings and share digital insights. Help drive digital innovation and transformation.



Who You Are


  • Commitment to the work of MSF-USA and Our Social Mission
  • Interest in Fundraising and Non-Profits
  • Knowledge of Microsoft Office is required
  • Must be pro-active, self-directed, detail-oriented and organized, as well as work independently in a virtual setting. Curious and creative approach to problem solving.
  • Ability to interact professionally with multiple and diverse cross- departmental stakeholders



Background Preferred





  • 6+ years directly relevant digital experience, including 4+ years people management
  • 3+ years of department management including budgeting
  • Proven ability to develop successful strategies and drive revenue and brand growth
  • Advanced understanding of digital data, technology, platforms, and analytics
  • Proven ability to manage staff and vendors and to lead high-performance teams to get results. Strong leadership, coaching, and delegation skills
  • A track record of successful teamwork, developing and maintaining strong working relationships and coming to agreements with diverse groups
  • Strong written, oral, and presentation skills and an ability to get buy-in using data
  • Strong competency in Diversity, Equity and Inclusion as relates to messaging, marketing
  • Advanced understanding of digital design, copywriting, storytelling, and brand
  • Ability to thrive in a fast-paced “all hands on deck” environment. Strong time management and prioritization skills
  • Ability to deliver effective internal communication across a range of written and verbal formats including executive presentations, strategy documents, creative briefs, project plans, campaign wrap reports, and memos
  • Non-profit fundraising experience preferred but not required



Expected to work in a hybrid  work environment with the ability to come into either the NYC office or regional hub (Washington, DC or Bay Area, California) a minimum of 2 times a week.


We offer a generous comprehensive benefits package inclusive of Wellness initiatives to support a healthy work life balance


We do not accept phone calls or emails during the recruitment process.  Only shortlisted candidates will be contacted 


Our staff works a hybrid schedule of two days a week in the office, three days remote. The required in-office days are Tuesdays and Wednesdays from January to June and September to December. 


In office work attendance during July and August is optional. 


Application Deadline Open Until Filled


Your Safety Matters: Vaccination and booster against COVID-19 is a requirement at MSF - USA. 


Equal Employment Opportunity and Non-Discrimination


MSF-USA is committed to building a diverse, unbiased, and inclusive workforce. MSF- USA is an equal opportunity employer; we recruit, hire, train, promote, develop, and provide other conditions of employment without regard to a person’s gender identity or expression, sexual orientation, race, religion, age, national origin, disability, marital status, pregnancy status, veteran status, genetic information, or any other differences consistent with applicable laws. This includes providing reasonable accommodation for disabilities, or religious beliefs and practices. Members of communities historically underrepresented in the Humanitarian Aid sector are encouraged to apply. 


If you have a disability of some kind and are interested in applying for employment and need special accommodations to use our website to apply for a position, please contact Human Resources by emailing us:


Reasonable accommodation requests are considered on a case-by-case basis. 







Pay Class & Contract Type

Regular FT Salaried Exempt 



Starting salary $123,700.20 to $131,800.24 (commensurate with experience)


Working Time (Hours Per Week)


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City